This Distress Banner measures 36" x 15" when fully open but stores in a compact plastic pouch that fits nicely in any emergnecy kit or glove box. The text on the banner reads "Emergency HELP" and is colored in highly visible yellow with red lettering. For best results apply to wet surface (windshield, etc.) or hold outstretched with two hands. Works great in your automobile, home, or boat, or when hiking or camping.